It was a Wednesday night, and I was struggling to come up with a post for Thursday morning. I’ve been consistently hitting my Monday and Thursday deadlines for months. (Even though I was writing a lot of them at the last minute) But this felt like the first time I wasn’t actually going to have anything for post day. I struggled with what to write about all night, and suddenly it was 10:00 pm. That’s when I realized, it’s okay.
You’re the boss
One of the first things that made me realize it’s okay to miss a blog post day was the fact that no one was going to fire me if I didn’t post. And no one is going to give me an F. I’m the boss. It’s a weird feeling when you’re used to reporting to someone else your whole life.
My dad runs his own business, and the thing that popped into my head that night was him telling my husband that he left work early and came home because he got mad at something or someone. “You can do that when you’re the boss.”
What’s the point of being the boss if you don’t allow yourself some freedom? Or grace? Ruth Sukoup always talks about allowing yourself grace because grace is different than excuses. Grace says I’ll finish this tomorrow to allow myself to have some time to myself. Excuses will eventually lead to nothing getting done. It’s a tricky thing to be able to differentiate.
It won’t affect your blog like you think it will
I spent the night thinking “Everyone is counting on me.” Then I realized, no they’re not! No one reads my blog that religiously. Not even my BFF. (Unless she does. Then hi, Corrie!)
No one is going to complain that I don’t have a new blog post that day. Unfortunately, I don’t think anyone is really going to notice. And if they do, they’re just going to say “huh, nothing new today.” and go back to their Facebook newsfeed of politics and cat videos. I realized this because there are a few podcasts that I follow that haven’t posted anything new in weeks, but it doesn’t bother me in the slightest. So it must be the same for my readers.
Sure you won’t get a surge of page views, but hopefully, your numbers will stay consistent. And no you won’t have fresh affiliate links, but you probably have a bunch on your blog already that you can promote again. If you take an old post and promote it in its place, it’ll be like a brand new post for readers who haven’t seen it yet!
You can work on other aspects of your blog
If you’re planning to miss a blog post, you might as well work on other aspects of your blog. Had I known all of this, I would’ve worked on writing my book or continuing the Book Boss course on how to write and launch an ebook.
Or I could have worked on making more resources for my upcoming resource library for subscribers. I also need to work on setting up my email sequences on ConvertKit.
If you use your time to set up more important things on your blog or build your products, it’s not a waste of time.
Are you okay if you miss a blog post every once in a while?
Let me know in the comments below!